THE INFLUENCE OF PRAGMATIC COMPETENCE IN TRANSLATING COMMERCIAL TEXTS
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This article explores the significant role of pragmatic competence in the translation of commercial texts, emphasizing how understanding cultural nuances, social contexts, and communicative intentions is essential for effective translation. The research investigates how translators must navigate the complex interplay between language structure and cultural expectations when translating advertising materials, promotional content, and branding messages. Pragmatics, as a branch of linguistics, deals with how context influences meaning in communication. In commercial text translation, pragmatic competence enables translators to maintain the intended message.
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