ANALYSING THE DISCOURSE OF PROFESSIONAL ORIENTATION IN ENGLISH AND RUSSIAN IN SOCIAL NETWORKS
Referat
In this work, the analysis of professional orientation in social networks in English and Russian languages is presented, which identifies prevailing topics and thematic discussions in these languages. English posts are self-promoting, which reflects American cultural characteristics, while Russian content is about the overall evolution of society as a complex and a team. In this way, by conducting the thematic analysis of the posts specially chosen for career advice and professional development, this study emphasizes the cultural background of the messages related to the career guidance. The results inform educators, career counsellors, and policymakers of the differences in self-efficacy changes and argue for culturally responsive professional learning programs.
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